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MP Board Class 12 (MPBSE) Marketing Management — practice questions

Explore 12 free Marketing Management questions in MP Board Class 12 (MPBSE) Business Studies. Open each question or exercise to read its content, reference answers and available explanation.

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Marketing Management questions and exercises with answers

Showing questions 1–12 of 12.

The set of marketing tools known as the 'four Ps' of the marketing mix consists of product, price, place and:Read the answer and worked solution →Giving a product a distinctive name or symbol to identify it is called:Read the answer and worked solution →Designing and producing the container or wrapper of a product is called:Read the answer and worked solution →The slip or tag that carries information about a product and its maker is the:Read the answer and worked solution →The marketing philosophy that holds that customer satisfaction is the key to achieving organisational goals is the:Read the answer and worked solution →Impersonal, paid communication about a product through media such as television and newspapers is:Read the answer and worked solution →Face-to-face interaction between a salesperson and a prospective buyer is called:Read the answer and worked solution →Short-term incentives such as discounts, coupons and free gifts to boost sales are part of:Read the answer and worked solution →Promotion, as an element of the marketing mix, primarily aims to:Read the answer and worked solution →A legally protected brand name or brand mark is known as a:Read the answer and worked solution →The amount of money customers pay to obtain a product is the ___ element of the marketing mix:Read the answer and worked solution →Good packaging can serve as a 'silent salesman' chiefly because it:Read the answer and worked solution →

Worked practice questions

The set of marketing tools known as the 'four Ps' of the marketing mix consists of product, price, place and:

  1. promotion
  2. planning
  3. purchasing
  4. packaging
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Correct answer: A. promotion

The four Ps are Product, Price, Place and Promotion.

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Giving a product a distinctive name or symbol to identify it is called:

  1. labelling
  2. branding
  3. grading
  4. packaging
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Correct answer: B. branding

Branding gives a product a distinctive name/symbol.

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Designing and producing the container or wrapper of a product is called:

  1. pricing
  2. labelling
  3. packaging
  4. branding
Show answer and solution

Correct answer: C. packaging

Packaging is designing the container or wrapper.

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Business EnvironmentConsumer ProtectionFinancial ManagementOrganisingPlanningPrinciples of Management