Home › UP Board Class 12 › businessstudies › Marketing Management › The set of marketing tools known as the 'four Ps…
The set of marketing tools known as the 'four Ps' of the marketing mix consists of product, price, place and:
Apromotion
Bplanning
Cpurchasing
Dpackaging
Answer & Solution
Correct answer: A. promotion
The four Ps are Product, Price, Place and Promotion.
Related questions
Good packaging can serve as a 'silent salesman' chiefly because it:The amount of money customers pay to obtain a product is the ___ element of the marketing A legally protected brand name or brand mark is known as a:Promotion, as an element of the marketing mix, primarily aims to:Short-term incentives such as discounts, coupons and free gifts to boost sales are part ofFace-to-face interaction between a salesperson and a prospective buyer is called:Impersonal, paid communication about a product through media such as television and newspaThe marketing philosophy that holds that customer satisfaction is the key to achieving org