Home › UP Board Class 12 › businessstudies › Marketing Management › The marketing philosophy that holds that custome…
The marketing philosophy that holds that customer satisfaction is the key to achieving organisational goals is the:
Aproduction concept
Bproduct concept
Cselling concept
Dmarketing concept
Answer & Solution
Correct answer: D. marketing concept
The marketing concept makes customer satisfaction the route to organisational goals.
Related questions
Good packaging can serve as a 'silent salesman' chiefly because it:The amount of money customers pay to obtain a product is the ___ element of the marketing A legally protected brand name or brand mark is known as a:Promotion, as an element of the marketing mix, primarily aims to:Short-term incentives such as discounts, coupons and free gifts to boost sales are part ofFace-to-face interaction between a salesperson and a prospective buyer is called:Impersonal, paid communication about a product through media such as television and newspaThe slip or tag that carries information about a product and its maker is the: