CBSE Class 12 (Commerce) Marketing Management — practice questions
87 free MCQs with worked solutions. Tap any question for the answer + explanation, or practice them all in the app.
Practice CBSE Class 12 (Commerce) Marketing Management in the app →The set of marketing tools known as the 'four Ps' of the marketing mix consists of product, price, place and:Giving a product a distinctive name or symbol to identify it is called:Designing and producing the container or wrapper of a product is called:The slip or tag that carries information about a product and its maker is the:The marketing philosophy that holds that customer satisfaction is the key to achieving organisational goals isImpersonal, paid communication about a product through media such as television and newspapers is:Face-to-face interaction between a salesperson and a prospective buyer is called:Short-term incentives such as discounts, coupons and free gifts to boost sales are part of:Promotion, as an element of the marketing mix, primarily aims to:A legally protected brand name or brand mark is known as a:The amount of money customers pay to obtain a product is the ___ element of the marketing mix:Good packaging can serve as a 'silent salesman' chiefly because it:Marketing management means managing which business function?Who defined marketing management as the art and science of choosing target markets?When demand exceeds a firm's supply, the manager should do what?How does a marketer manage irregular, seasonal demand for fans?How is selling related to marketing?In selling, the title of a product passes from whom to whom?Which philosophy arose when demand exceeded supply and producers were few?The production concept assumes buyers favour products that are what?The product concept shifted business focus from quantity to what?Which concept says customers must be persuaded through aggressive promotion?Under the selling concept, what did firms forget in the long run?What is the focal point of all decisions in the marketing concept?The marketing concept wants customer needs met better than whose?The marketing concept seeks to satisfy customers while earning what?The societal marketing concept extends marketing with concern for what?Societal marketing attends to social, ethical and which other aspects?Which problem makes the plain marketing concept look inadequate?Which marketing function studies customer needs, opportunities and threats?A TV maker plans to lift market share from 10 to 20 percent. This is?Producing goods of predetermined specifications for uniformity is called?Which function classifies wheat and oranges into quality groups?Packaging is important for protection and also serves as a what?A distinct brand name helps a firm achieve what against rivals?After-sales service and handling complaints belong to which function?Storage mainly serves to bridge which gap between production and sale?Which set lists the four Ps of the marketing mix?Consumer goods bought frequently, immediately and with least effort are?Clothes and furniture, compared at many stores before purchase, are?Demand for speciality products is inelastic. If price rises, demand?Non-durable products generally have small margins and need to be what?Which products need personal selling, guarantees and after-sales service?Products used as inputs to produce other goods are called what?Elevators and mainframe computers are what type of industrial goods?Paint and nails used for repairs fall under which industrial category?The name of a whole class of product, such as camera, is called?Which part of a brand can be recognised but not spoken?A brand or part of it given legal protection is called what?A firm that registers its brand gets which right?Which is a quality of a good brand name?A brand name with staying power should not do what?Which level of packaging is the product's immediate container?A cardboard box around a shaving cream tube is which level?Why do more people buy packed goods as living standards rise?In self-service outlets, which tool takes over some personal selling roles?Which packaging function guards contents from spoilage, breakage and leakage?Which packaging function makes opening and handling convenient for users?Ingredient lists and manufacture dates on foods serve which label function?Product cost sets which limit for the price of a product?Raw material and power costs rise in direct proportion to output. They are?A fixed salary of Rs 10,000 plus 5 percent commission is what kind of cost?What sets the upper limit of a product's price?Government can regulate the price of a monopoly drug by declaring it what?To win larger market share, a firm will usually keep its prices what?A firm seeking product quality leadership normally charges what?Which distribution component handles accurate, speedy customer orders?Warehousing creates which utility in products?What happens when a firm opens more warehouses?A higher inventory level means better service but what else?Promotion uses communication to inform buyers and do what else?Which firms rely more on personal selling than mass-media advertising?Why is advertising called an impersonal form of promotion?Supporters say advertising raises demand, bringing economies of scale and what?Short-term incentives to encourage immediate purchase are called what?Which of these is a sales promotion activity?Frequent use of sales promotion may give what impression?Why are sales promotion tools effective at a new product launch?Selling at special prices for a limited period to clear stock is?File charges in easy instalment schemes can really be what?Publicity differs from advertising because it is what?Why does a publicity message carry more credibility than an advertisement?Which PR function deals with government officials on business policy?Which PR function uses newsletters, annual reports and brochures?Which pairing of cost per person reached is correct?Polio vaccination and family planning campaigns market which category?Selecting dealers and intermediaries belongs to which P of the mix?