Home › CBSE Class 12 (Commerce) › Business Studies › Marketing Management › Which concept says customers must be persuaded t…
Which concept says customers must be persuaded through aggressive promotion?
AProduct concept
BSelling concept
CProduction concept
DSocietal concept
Answer & Solution
Correct answer: B. Selling concept
The selling concept assumes buyers will not buy enough unless firms undertake aggressive selling and promotional efforts.
Related questions
Selecting dealers and intermediaries belongs to which P of the mix?Polio vaccination and family planning campaigns market which category?Which pairing of cost per person reached is correct?Which PR function uses newsletters, annual reports and brochures?Which PR function deals with government officials on business policy?Why does a publicity message carry more credibility than an advertisement?Publicity differs from advertising because it is what?File charges in easy instalment schemes can really be what?