If any link in that sequence is weak, the likely result is that customers end up:
- Documented
- Dissatisfied
- Discounted
- Distributed
Show answer and solution
Correct answer: B. Dissatisfied
1. The customer sits at the end point.
2. Weakness anywhere reaches them.
3. They end up dissatisfied.
_Source: OpenStax Introduction to Business, Chapter 10, supply chain and quality sections._