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If any link in that sequence is weak, the likely result is that customers end up:
ADocumented
BDissatisfied
CDiscounted
DDistributed
Answer & Solution
Correct answer: B. Dissatisfied
1. The customer sits at the end point.
2. Weakness anywhere reaches them.
3. They end up dissatisfied.
_Source: OpenStax Introduction to Business, Chapter 10, supply chain and quality sections._
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