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'Aida' model in marketing communication stands for
AAdvertising, Information, Decision, Action
BAwareness, Identity, Demand, Acceptance
CAttention, Interest, Desire, Action
DAttitude, Interest, Demand, Awareness
Answer & Solution
Correct answer: C. Attention, Interest, Desire, Action
1. The AIDA hierarchy describes the buyer's mental sequence for an advertisement.
2. Attention (gain it) → Interest (build it) → Desire (motivate it) → Action (close it).
3. It is a long-standing model used in advertising and personal selling.
4. Hence (A) is correct.
_Source: Maharashtra Balbharati Std XII OCM, Ch 4 "Marketing", §4.6 ¶§4.6_
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