alleryStart learning →Which goodwill is attributable solely to the efforts or reputation of an owner?
AInstitutional goodwill
BEnterprise goodwill
CPurchased goodwill
DProfessional goodwill
Answer & Solution
Correct answer: D. Professional goodwill
Professional or personal goodwill depends on the owner's own efforts and reputation, so it is not transferable on sale to a third party.
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