Which step comes first in the five-step decision-making process managers follow?
- Gather information on possible alternatives
- Recognize the problem or the opportunity
- Put the chosen alternative into action
- Collect feedback on how the plan worked
Show answer and solution
Correct answer: B. Recognize the problem or the opportunity
1. Whether a decision is programmed or nonprogrammed, managers typically follow five steps.
2. The first step is to recognize or define the problem or opportunity.
3. Gathering information to identify alternative solutions is the second step, so it cannot come first.
4. Putting the chosen alternative into action is the fourth step and gathering feedback is the fifth.
5. Managers who focus only on problems and miss new opportunities may lose competitive advantage to other firms.
_Source: OpenStax Introduction to Business (CC BY 4.0), Ch 6 "Management and Leadership in Today's Organizations", section 6.6 Managerial Roles_