alleryExpected utility theory favors which option?
AThe most familiar choice
BThe least costly choice
CThe quickest to decide
DThe greatest probable gain
Answer & Solution
Correct answer: D. The greatest probable gain
1. Expected utility theory judges decisions by expected benefit.
2. Benefit is found from the probability and the value of each consequence.
3. Familiarity, cost and speed are not the criterion.
_Source: Wikipedia, Cognition, Thinking_
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