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Adding an unpleasant consequence to reduce a behavior is called what?

APositive reinforcement
BNegative punishment
CNegative reinforcement
DPositive punishment
Answer & Solution
Correct answer: D. Positive punishment
1. Punishment reduces unwanted behavior. 2. Positive punishment adds an aversive thing to the subject. 3. Negative punishment removes something desirable; reinforcement increases behavior. _Source: Wikipedia, Learning, Operant conditioning_
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