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Poems and advertising slogans mainly use the:

APoetic function
BReferential function
CEmotive function
DConative function
Answer & Solution
Correct answer: A. Poetic function
1. The poetic function focuses on the message for its own sake. 2. It is about how the code is used. 3. It is the operative function in poetry as well as slogans. 4. So poems and slogans use the poetic function. **Why not the others:** Referential describes context, emotive shows the speaker's feelings, and conative directs the listener. _Source: Wikipedia, "Jakobson's functions of language", section "The six functions of language" (revision 1326316540)_
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