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In that model, the first phase disrupts existing norms and routines. It is called:
AUnloading
BUnrolling
CUnfreezing
DUnpacking
Answer & Solution
Correct answer: C. Unfreezing
1. Practices must be shaken loose first.
2. Structural disruption is one way.
3. It is unfreezing.
_Source: OpenStax Principles of Management, Chapter 10, Organizational Structure and Change._
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