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Personal selling is described as one of the most expensive forms of promotion because it is:
AOne to one
BOnce a year
COne off only
DOn loan only
Answer & Solution
Correct answer: A. One to one
1. Each contact reaches a single buyer.
2. Staff time is costly.
3. It is one to one.
_Source: OpenStax Principles of Marketing, Chapter 13, Integrated Marketing Communications._
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