Home › BBA Marketing › Marketing › Promotion Mix › Each element of the promotion mix is powerful al…
Each element of the promotion mix is powerful alone, but combined and executed carefully they:
ACopy each other exactly
BCreate power together
CCancel each other out
DCost nothing at all
Answer & Solution
Correct answer: B. Create power together
1. Individually each has a part to play.
2. Together the effect is greater.
3. They create power together.
_Source: OpenStax Principles of Marketing, Chapter 13, Integrated Marketing Communications._
Related questions
Marketers use the promotion mix to achieve objectives such as increasing sales or:The promotion mix is described as one of the variables of the:Sales promotions can also be used to quickly deplete an inventory to make way for:Advertising can appear as a pop-up window, a billboard or a:Digital marketing is described as geared toward specific segments and primarily:Using technology to reach customers at many points of interaction describes:Promotion that speaks straight to chosen segments and can be personalised is:Handling negative events, as Tylenol did in 1982, falls under: