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At every level, a firm must first ask whether it wants to grow, hold steady or defend. Its answer sets its:
AGroup strategy
BGrand strategy
CGrant strategy
DGround strategy
Answer & Solution
Correct answer: B. Grand strategy
1. The choice is between growth, stability and defence.
2. It shapes everything below it.
3. It is the grand strategy.
_Source: OpenStax Principles of Management, Chapter 9, The Strategic Management Process._
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