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A broad expression of what a firm's founders want the business to accomplish is the:
AVision statement
BVersion statement
CVoucher statement
DVolume statement
Answer & Solution
Correct answer: A. Vision statement
1. It need not even mention a product.
2. It does not describe the strategy.
3. It is the vision statement.
_Source: OpenStax Principles of Management, Chapter 9, The Strategic Management Process._
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