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Any other product that satisfies the same customer need as the industry's offering is a:
ASubsidiary
BSubscription
CSubmission
DSubstitute
Answer & Solution
Correct answer: D. Substitute
1. The need, not the product, defines it.
2. It sits outside the industry itself.
3. It is a substitute.
_Source: OpenStax Principles of Management, Chapter 8, Strategic Analysis._
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