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A firm adding value that only a few customers will pay highly for is following a:
AFocus-differentiation strategy
BFocus-distribution strategy
CFocus-deduction strategy
DFocus-delegation strategy
Answer & Solution
Correct answer: A. Focus-differentiation strategy
1. The target market is narrow.
2. Extra value is the appeal.
3. It is a focus-differentiation strategy.
_Source: OpenStax Principles of Management, Chapter 8, Strategic Analysis._
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