Product and price bingo

Exercise and reference answers

Clues and terms

1. Clue

   Bought without planning.

   Item

   Convenience

2. Clue

   Compared store to store.

   Item

   Shopping

3. Clue

   No substitute accepted.

   Item

   Specialty

4. Clue

   Nobody goes looking.

   Item

   Unsought

5. Clue

   High price, then lower.

   Item

   Skimming

6. Clue

   Low price to win share.

   Item

   Penetration

7. Clue

   Priced under its cost.

   Item

   Loss leader

8. Clue

   Two items, one price.

   Item

   Bundling

9. Clue

   Eight to twelve talk.

   Item

   Focus group

Instructions

Read each clue and tap the term it describes.

Explanation