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Sort the segmentation bases

Exercise and reference answers

Items
  1. Group
    Demographic
    Item
    Age
  2. Group
    Demographic
    Item
    Income
  3. Group
    Demographic
    Item
    Family size
  4. Group
    Geographic
    Item
    Region
  5. Group
    Geographic
    Item
    City size
  6. Group
    Geographic
    Item
    Climate
  7. Group
    Lifestyle
    Item
    Personality
  8. Group
    Lifestyle
    Item
    Way of life
  9. Group
    Lifestyle
    Item
    Interests
Groups
  1. Item
    Demographic
  2. Item
    Geographic
  3. Item
    Lifestyle
Instructions
Drop each clue onto demographic, geographic or psychographic.

Explanation

_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
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