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New or established

Exercise and reference answers

Upper category
New
Lower category
Old
Items
  1. Category
    New
    Item
    Skimming
  2. Category
    New
    Item
    Penetrate
  3. Category
    New
    Item
    High start
  4. Category
    New
    Item
    Low start
  5. Category
    Old
    Item
    Leader
  6. Category
    Old
    Item
    Bundling
  7. Category
    Old
    Item
    Odd-even
  8. Category
    Old
    Item
    Prestige
Instructions
Send each pricing move to the new product track or the established track.

Explanation

_Source: OpenStax Introduction to Business, Chapter 11, Creating Products and Pricing Strategies to Meet Customers' Needs._
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