Run the marketing gates

Exercise and reference answers

Questions

1. Correct

   Convenience

   Choices

   1. Convenience
   2. Shopping
   3. Specialty

2. Correct

   Shopping

   Choices

   1. Convenience
   2. Shopping
   3. Specialty

3. Correct

   Specialty

   Choices

   1. Convenience
   2. Shopping
   3. Specialty

4. Correct

   Growth

   Choices

   1. Introduction
   2. Growth
   3. Decline

5. Correct

   Skimming

   Choices

   1. Skimming
   2. Penetration
   3. Bundling

6. Correct

   Penetration

   Choices

   1. Skimming
   2. Penetration
   3. Bundling

Instructions

Pick the product type, then the life cycle stage, then the pricing move.

Explanation