alleryThe first step in the controlling process is:
AComparing with the standards
BTaking corrective action now
CSetting performance standards
DMeasuring actual performance
Answer & Solution
Correct answer: C. Setting performance standards
1. Standards are the criteria for measurement.
2. They serve as benchmarks.
3. So setting standards comes first.
_Source: syllabus Business Studies Part I, Chapter 8, Controlling._
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