alleryStart learning →Carl Hovland's research on persuasion for the U.S. Army led to the:
AFoot-in-the-door technique
BStanford prison study
CYale attitude change approach
DElaboration likelihood model
Answer & Solution
Correct answer: C. Yale attitude change approach
1. He continued the work at Yale after the war.
2. The Yale attitude change approach resulted.
3. It covers source, message and audience.
_Source: OpenStax Psychology 2e, Chapter 12, Social Psychology (CC BY 4.0)._
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