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A shopkeeper marks goods 40% above cost and then offers a 10% discount. His profit percentage is:

A$30\%$
B$25\%$
C$26\%$
D$28\%$
Answer & Solution
Correct answer: C. $26\%$
Net factor = 1.40 × 0.90 = 1.26. Profit = 26%, NOT 30% (the markup minus discount trap).
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