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An athlete endorsing shoes persuades through the:

APeripheral route
BCentral route
CJust-world route
DDissonance route
Answer & Solution
Correct answer: A. Peripheral route
1. It relies on positive cues, not facts. 2. This is the peripheral route. 3. Attitude change is less permanent. _Source: OpenStax Psychology 2e, Chapter 12, Social Psychology (CC BY 4.0)._
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