alleryWhich author's book The Wealth of Nations originated marketing concepts?
ADavid Ricardo
BAdam Smith
CJohn Keynes
DAlfred Marshall
Answer & Solution
Correct answer: B. Adam Smith
The marketing concept originated from Adam Smith's book The Wealth of Nations.
Keep practising Marketing, Sales & Advertising
Browse all Marketing, Sales & Advertising questions for ICSE Class 10, or explore more Commercial Studies topics.
Related questions
Match market shifts:
1. Sector: p. Evolving
2. Repute: q. Rebuilding
3. Youth: r. Next cohMatch co-branding:
1. Part: p. Ingredient
2. Co-promo: q. Joint
3. Dual: r. Two badgesMatch creators:
1. Star: p. Mega reach
2. Pro: q. Mid audience
3. Niche: r. Tiny tribeMatch ad regulations:
1. Truth: p. Proof data
2. Rival: q. Fair test
3. Child: r. SafeguarMatch crisis steps:
1. Peril: p. Crisis
2. Talk: q. Statement
3. Cure: r. Action fixMatch brand growth:
1. Flavor: p. Line add
2. Branch: q. New zone
3. Rent: r. LicensingMatch AIDA stages:
1. Notice: p. Attention
2. Spark: q. Interest
3. Urge: r. DesireMatch ad metrics:
1. Reach: p. Audience
2. Repeat: q. Frequency
3. Tap: r. Click rate