alleryStart learning →Which pair of authors popularized the balanced scorecard in a 1992 article?
APorter and Hamel
BKaplan and Norton
CDrucker and Levitt
DPrahalad and Ansoff
Answer & Solution
Correct answer: B. Kaplan and Norton
Robert Kaplan and David Norton described the scorecard design in a 1992 article after the Analog Devices work.
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