alleryStart learning →Which two dimensions rank units in the BCG matrix?
AMarket share and market growth
BProfit and loss position
CProduct cost and selling price
DDebt level and equity base
Answer & Solution
Correct answer: A. Market share and market growth
Units are plotted by their relative market share and the growth rate of their market.
Keep practising Strategic Management
Browse all Strategic Management questions for CA Inter, or explore more Strategic Management topics.
Related questions
In which year did Porter describe the value chain?Which of Porter's four elements is internal?Which activity is analytical and produces data used as input for strategic thinking?Mintzberg held that strategic thinking is more about which activity than analysis?Which technique builds several possible outcomes, per Schwartz?Goold, Campbell and Alexander proposed which corporate-level parallel to competitive advanWhich Porter concept means buying a firm and replacing its management?Which activity forms part of Porter's value chain?