alleryStart learning →Environmental scanning is the study and interpretation of what?
ATax records and ledgers
BEmployee turnover and wages
CExternal PEST events and trends
DPlant output and unit costs
Answer & Solution
Correct answer: C. External PEST events and trends
Scanning interprets the political, economic, social and technological events and trends that influence a business, industry or market.
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Related questions
Which is an internal source of information for scanning?Which is a barrier that reduces the usefulness of environmental scanning?Which term is an environmental phenomenon with a structural character?Which scanning step presents findings concisely?What is the first step of a formal environmental scan?Which environmental level sits between the macro and micro levels?Which beliefs pass down generations and are very hard to change?Which macro component includes laws and government agencies limiting organisations?