Start learning →

Which is not among Hooley's competitive positions?

AService positioning
BPolitical positioning
CPrice positioning
DQuality positioning
Answer & Solution
Correct answer: B. Political positioning
Hooley's list covers price, quality, innovation, service, benefit and tailored positioning, but not political.
Practise this question with Quill — CA Inter →

Keep practising Resource-Based View

Browse all Resource-Based View questions for CA Inter, or explore more Strategic Management topics.

Start a Resource-Based View lesson →
Related questions
Summing value added at every link of an industry chain yieldsValue chain analysis examines how activities contribute to customer value andRBV says management's key task is to organise resources forA criticism of RBV is that finding a resource meeting all VRIN criteria isSWOT is often used alongside which environmental scanning framework?SVOR stands for strengths, opportunities, risks andSOAR is inspired bySOAR as an alternative to SWOT stands for strengths, opportunities,