Marketing bingo

Exercise and reference answers

Clues and terms

1. Clue

   Creating exchanges that satisfy buyers.

   Item

   Marketing

2. Clue

   The good or service offered for sale.

   Item

   Product

3. Clue

   What the buyer gives up for the product.

   Item

   Price

4. Clue

   Getting the goods to where buyers are.

   Item

   Place

5. Clue

   Telling buyers about the product.

   Item

   Promotion

6. Clue

   Selling goods under a chosen name.

   Item

   Branding

7. Clue

   The wrapper that protects and attracts.

   Item

   Packaging

8. Clue

   Paid, non-personal promotion tool.

   Item

   Advertising

9. Clue

   The route a product takes to the buyer.

   Item

   Channel

Instructions

Read each clue and tap the term it describes.

Explanation