alleryGiving a product a distinctive name or symbol to identify it is called:
- labelling
- branding
- grading
- packaging
Show answer and solution
Correct answer: B. branding
Branding gives a product a distinctive name/symbol.
AP Intermediate 2nd Year Financial & Marketing Management — practice questions — page 4
Explore 125 free Financial & Marketing Management questions in AP Intermediate 2nd Year Business Studies. Open each question or exercise to read its content, reference answers and available explanation.
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Showing questions 91–120 of 125.
Giving a product a distinctive name or symbol to identify it is called:Read the answer and worked solution →Designing and producing the container or wrapper of a product is called:Read the answer and worked solution →Promotion, as an element of the marketing mix, primarily aims to:Read the answer and worked solution →The right that empowers consumers to acquire the knowledge and skill to be informed buyers is the:Read the answer and worked solution →Standardisation marks like ISI and AGMARK help consumers exercise their right to:Read the answer and worked solution →In India, consumer interests are presently safeguarded primarily by the:Read the answer and worked solution →The consumer right to be told about the quality, quantity, purity and price of goods is the:Read the answer and worked solution →Which P is it?Read the answer and worked solution →Consumer law numbersRead the answer and worked solution →True or false about marketingRead the answer and worked solution →Match the marketing elementRead the answer and worked solution →Consumer protection bingoRead the answer and worked solution →Which right applies?Read the answer and worked solution →Face-to-face interaction between a salesperson and a prospective buyer is called:Read the answer and worked solution →The set of marketing tools known as the 'four Ps' of the marketing mix consists of product, price, place and:Read the answer and worked solution →The marketing philosophy that holds that customer satisfaction is the key to achieving organisational goals is the:Read the answer and worked solution →The Latin maxim 'caveat emptor', which consumer protection laws move away from, means:Read the answer and worked solution →The right to get relief and compensation against unfair trade practices is the:Read the answer and worked solution →Good packaging can serve as a 'silent salesman' chiefly because it:Read the answer and worked solution →The slip or tag that carries information about a product and its maker is the:Read the answer and worked solution →Tap the promotion toolsRead the answer and worked solution →Complaints involving the highest value of goods or services are filed directly with the:Read the answer and worked solution →The decision about the proportion of debt and equity used to raise funds is the:Read the answer and worked solution →Impersonal, paid communication about a product through media such as television and newspapers is:Read the answer and worked solution →Match the consumer rightRead the answer and worked solution →True or false about consumer protectionRead the answer and worked solution →Right or malpractice?Read the answer and worked solution →Financial management bingoRead the answer and worked solution →Sort into the marketing mixRead the answer and worked solution →Marketing bingoRead the answer and worked solution →
Worked practice questions
Designing and producing the container or wrapper of a product is called:
- pricing
- labelling
- packaging
- branding
Show answer and solution
Correct answer: C. packaging
Packaging is designing the container or wrapper.
Promotion, as an element of the marketing mix, primarily aims to:
- manufacture the product
- inform customers and persuade them to buy the product
- fix the cost of raw material
- store the goods in a warehouse
Show answer and solution
Correct answer: B. inform customers and persuade them to buy the product
Promotion informs and persuades customers to buy.
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