alleryWhich need gets more emphasis in collectivist cultures, per McClelland?
ANeed for social affiliation
BNeed for personal achievement
CNeed for power over others
DNeed for job security
Answer & Solution
Correct answer: A. Need for social affiliation
1. Needs are shaped by culture and experience.
2. Collectivist cultures tend to emphasise affiliation.
3. Individualist cultures tend to emphasise achievement.
_Source: Wikipedia, Motivation, Major content theories_
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