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Why must motivation be measured by inference?

AIt is not directly observable
BIt changes only at night
CIt is the same in everyone
DIt cannot be influenced
Answer & Solution
Correct answer: A. It is not directly observable
1. Motivation is an internal state. 2. Internal states are not directly observable. 3. So researchers infer it from reports, behaviour or physical signs. _Source: Wikipedia, Motivation, Definition, measurement, and semantic field_
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