alleryAn advertisement leans on feelings its viewers already share. That appeal is:
AEthos
BPathos
CLogos
DKairos
Answer & Solution
Correct answer: B. Pathos
1. Emotion is the lever.
2. The feelings are shared by the audience.
3. It is pathos.
_Source: OpenStax Writing Guide with Handbook, Chapter 9, Rhetorical Analysis._
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