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A speaker builds a believable, authoritative voice so the hall will trust her. That appeal is:

AEthos
BPathos
CLogos
DKairos
Answer & Solution
Correct answer: A. Ethos
1. The voice itself is doing the work. 2. Trust in the speaker is the aim. 3. It is ethos. _Source: OpenStax Writing Guide with Handbook, Chapter 9, Rhetorical Analysis._
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