Research bingo

Exercise and reference answers

Clues and terms

1. Clue

   Gathers customer data.

   Item

   Marketing res

2. Clue

   Records beyond counting.

   Item

   Big data

3. Clue

   Collected fresh for now.

   Item

   Primary

4. Clue

   Gathered for something else.

   Item

   Secondary

5. Clue

   Scans an unknown scene.

   Item

   Exploratory

6. Clue

   Explains the market.

   Item

   Descriptive

7. Clue

   Known chance of pick.

   Item

   Probability

8. Clue

   Groups then random draw.

   Item

   Stratified

9. Clue

   A guided small talk.

   Item

   Focus group

Instructions

Read each clue and tap the term it describes.

Explanation