Promotion bingo

Exercise and reference answers

Clues and terms

1. Clue

   Paid, source named.

   Item

   Advertising

2. Clue

   Short term push to buy.

   Item

   Sales promo

3. Clue

   One buyer at a time.

   Item

   Selling

4. Clue

   Unpaid and credible.

   Item

   Public rel

5. Clue

   Message aimed at you.

   Item

   Direct

6. Clue

   Interactive and targeted.

   Item

   Digital

7. Clue

   All methods, one voice.

   Item

   IMC

8. Clue

   Second item free.

   Item

   BOGO

9. Clue

   Answering bad news.

   Item

   Crisis reply

Instructions

Read each clue and tap the term it describes.

Explanation