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Sort the promotion aims

Exercise and reference answers

Items
  1. Group
    Reach
    Item
    Mass advert
  2. Group
    Reach
    Item
    Billboards
  3. Group
    Reach
    Item
    Repeat views
  4. Group
    Response
    Item
    BOGO deal
  5. Group
    Response
    Item
    Enter to win
  6. Group
    Response
    Item
    Clear stock
  7. Group
    Reputation
    Item
    News cover
  8. Group
    Reputation
    Item
    Crisis reply
  9. Group
    Reputation
    Item
    Third party
Groups
  1. Item
    Reach
  2. Item
    Response
  3. Item
    Reputation
Instructions
Drop each clue onto reach, response or reputation.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 13, Integrated Marketing Communications._
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