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Paid or unpaid

Exercise and reference answers

Upper category
Paid
Lower category
Unpaid
Items
  1. Category
    Paid
    Item
    TV advert
  2. Category
    Paid
    Item
    Billboard
  3. Category
    Paid
    Item
    Sales rep
  4. Category
    Paid
    Item
    Web ads
  5. Category
    Unpaid
    Item
    News item
  6. Category
    Unpaid
    Item
    Outsider
  7. Category
    Unpaid
    Item
    Crisis fix
  8. Category
    Unpaid
    Item
    Good will
Instructions
Send each method to the paid track or the unpaid track.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 13, Integrated Marketing Communications._
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