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Catch the promotion elements

Exercise and reference answers

Items
  1. Matches the category
    Yes
    Item
    Advertising
  2. Matches the category
    Yes
    Item
    Sales promo
  3. Matches the category
    Yes
    Item
    Selling
  4. Matches the category
    Yes
    Item
    Public rel
  5. Matches the category
    No
    Item
    Payroll
  6. Matches the category
    No
    Item
    Ledger
  7. Matches the category
    No
    Item
    Invoice
  8. Matches the category
    No
    Item
    Receipt
Category
Promotion
Instructions
Catch the six elements of the promotion mix. Let the rest fall.

Explanation

_Source: OpenStax Principles of Marketing, Chapter 13, Integrated Marketing Communications._
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