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Having a great concept alone is not enough, because the entrepreneur must also:
AMortgage the concept
BMeasure the concept
CManage the company
DMarket the concept
Answer & Solution
Correct answer: C. Manage the company
1. The idea has to be put into practice.
2. That takes running a company.
3. The founder must manage the company.
_Source: OpenStax Introduction to Business, Chapter 5, Entrepreneurship: Starting and Managing Your Own Business._
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