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A firm sets up US and Canadian marketing, European marketing and Latin American marketing. This is by:
AGenealogy
BChronology
CTechnology
DGeography
Answer & Solution
Correct answer: D. Geography
1. The units are drawn on a map.
2. Each covers a region.
3. It is geographic departmentalisation.
_Source: OpenStax Introduction to Business, Chapter 7, Designing Organizational Structures._
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