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A bank has separate arms for retail consumers, asset management and corporate clients. This is by:

ACalendar
BCapital
CCustomer
DCurrency
Answer & Solution
Correct answer: C. Customer
1. Each arm serves a different kind of buyer. 2. The customer type sets the unit. 3. It is customer departmentalisation. _Source: OpenStax Introduction to Business, Chapter 7, Designing Organizational Structures._
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