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Planning gives the goals against which actual performance is measured, so it is a prerequisite for:

AAdvertising
BPurchasing
CControlling
DRecruiting
Answer & Solution
Correct answer: C. Controlling
1. Standards come from plans. 2. Deviations are then found and corrected. 3. So planning is a prerequisite for controlling. _Source: syllabus Business Studies Part I, Chapter 4, Planning._
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