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In 1957 AIR acquired which hugely popular entertainment channel?

ARadio Mirchi
BVividh Bharati
CRadio Ceylon
DRadio Kashmir
Answer & Solution
Correct answer: B. Vividh Bharati
1. It played Hindi film songs on request. 2. AIR acquired Vividh Bharati in 1957. 3. It became a money-spinner with sponsored programmes. _Source: syllabus Social Change and Development in India, Chapter 7, Mass Media and Communications._
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