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The price a retailer charges the consumer is the:

ARetail price
BRental price
CReduced price
DReserve price
Answer & Solution
Correct answer: A. Retail price
1. It equals the cost plus the markup. 2. It lets the retailer make a profit. 3. It is the retail price, or selling price. _Source: OpenStax 'Contemporary Mathematics', Ch 6 'Money Management' (CC BY)_
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